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LifeFlight Australia
We helped LifeFlight execute their new brand identity crafting individual approaches for each arm of their organisation
Services
- Branding guidelines
- Graphic design
- Creative strategy
2015 – Present
LifeFlight is a world leader in aeromedical care and Australia’s most diversified service, with both a fixed and rotary wing fleet. Throughout our long relationship we have assisted with numerous branding and marketing tasks including successfully launching their new visual identity following a rebrand, creating event collateral for fundraising galas, preparing corporate proposals for the Simulation Centre and developing student handbooks for the Training Academy.
Engagement
After initially engaging our services for a one-off sponsorship proposal, LifeFlight have become a long-term client. Following their rebrand in 2016, we were tasked with taking the new identity and executing the new branding approach. This included crafting individual identities for each arm of their organisation, from the rescue service to the training academy.
Approach
Under the LifeFlight Australia umbrella are an additional six brands that we work with – RACQ LifeFlight Rescue, LifeFlight Foundation, LifeFlight Air Ambulance, LifeFlight Retrieval Medicine, LifeFlight Training Academy and the Thales LifeFlight Simulation Centre. With this diverse range of brands, comes the challenge of keeping the brand consistent whilst also switching between emotional, learning, informational or sales-driven design approaches.
Russell Woodruffe
Executive Manager,
Marketing & Brand
– LifeFlight Australia
Our experience with CSQD has been nothing short of exceptional. Their knowledge of both graphic art and modern design trends provide a valuable perspective to our branding. CSQD go beyond what is expected and provide outstanding results for our business and graciously provide excellent feedback and strategic direction.
Result
Following LifeFlight’s rebrand in 2016, we worked successfully with the marketing and brand team to develop and execute a whole new and distinct branding approach for each individual arm of the organisation. Each carefully crafted identity for brand now visually represents the quality of the services that LifeFlight Australia and its subsidiaries provide.
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