A strong brand adds immeasurable value to your business. We are the Gold Coast’s leading branding agency and logo creator specialists.
A good brand connects with people’s emotions and builds trust in your product or service—they buy the brand because it makes them feel good. Purchasing is an emotional experience. A strong brand will connect with people at an emotional level and they will choose to engage with a company again and again if it makes them feel good, often regardless of whether it is the most convenient or lowest priced in the marketplace.
Think about some of the world’s most recognisable brands—Apple, Coca-Cola, Virgin, McDonalds. Are these companies as successful as they are only as a result of their products or services? No, it is the brand that lifts these companies up. It is the brand that has created a value for these companies that far outweighs their products and services alone.
A consistent and clear brand puts the customer at ease. It’s reliable and they always know exactly what to expect with their experience. Without clear guidance, it’s easy to get lost in sea of ideas and find yourself miles away from your original goal. Professional branding and logo creator specialists like us will help you identify a clear brand strategy. This will not only help to orient your customers, but also ensure you stay focused on the mission and vision you have for your business.
Investing in your brand will help you to be strategic and focus your marketing efforts—saving you both time and money.
Logo & Identity Design
Brand Guide Development
Our branding and logo design process begins with a strategy session, helping us to determine your vision as well as any goals and aspirations you have for your business. When formulating your logo, it’s not just how you’re positioned today that needs to be considered—it’s how you want to be perceived in years to come. Your logo needs to clearly align with your business philosophy to ensure that new customers immediately recognise your business is the right one for them.
The logo itself is just a small part of your overall branding strategy—how it appears on your marketing material and documents is equally important. Whether it’s an event, advertising or marketing campaign or a new brochure, we can work on a project-by-project basis, only designing a new piece of collateral each time you need it. That way, you stay in control of the quality and consistency of every communication touchpoint for your brand and only create what you need when you need it.
A style guide ensures that your in-house team, or any other third-party provider, adheres to your branding consistently. We can produce a style guide or brand manual that includes basics such as logo usage parameters, typefaces, colour palettes, and photography styles. It will also provide detailed instructions for each piece of collateral you might need such as brochures, business cards or uniforms.