A strong brand provides your business value.
A brand that is consistent and clear puts the customer at ease because they know exactly what to expect each and every time they experience the brand. It’s very easy to wander around from idea to idea with nothing to guide you…it doesn’t take long to be a long way from your original goals or plans. A clear brand strategy helps you stay focused on your mission and vision as an organization. Your brand can help you be strategic and will guide your marketing efforts saving time and money.
A good brand connects with people at an emotional level, they feel good when they buy the brand. Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional level when they engage with the company.
A strong brand will provide value to your organization well beyond your physical assets. Think about the brands that you purchase from (Apple, Coca-Cola, McDonald’s, Google, Nike)… are these companies really worth their equipment, their products, their warehouses, or factories? No, these companies are worth much more than their physical assets…their brand has created a value that far exceeds their physical value.
Logo & Identity Design
Brand Guide Development
Our unique logo design strategy sessions help us determine your goals and aspirations for your business, it is not just about how you are positioned today but how you you want to be perceived in years to come. Your logo should align clearly with your business ethos so new customers can recognise immediately that you are the right business for them. You logo should immediately build trust and professionalism which will help you do what you do best, concentrate on your business.
You logo is only a small part of your branding, how this appears on your documents and marketing material is a major part of this process. You can engage us on a project by project basis for each new piece of collateral that needs to be designed. This way you control the quality of every communication touch-point your brand will have with the world. The project could be a new brochure, advertising campaign, marketing activation or industry event.
We can also produce a style guide or brand manual so your new identity is applied correctly by your in-house team or any other third-party provider who may need to reproduce your image consistently. The style manual, includes basics such as typefaces, colour palettes, logo usage and photography styles. It will also go into more detail, providing instructions for each piece of collateral such as business cards, brochures, and uniforms to name just a few.