If you’ve ever been unhappy with your designer or the cost of your job, this may be because you've started off with poor communication.
- The cost of the job is not what was quoted
- The design is not what you asked for
- Too much backwards and forwards
- Grammatical and spelling errors
Writing a brief not only helps us, it forces you to get your thoughts in order. A good brief will contain:
- A clear objective
What do you want this design to achieve?
- A budget
How much do you have to spend?
What will the design be used for – a flyer, a web banner, a business card? For example, we need to know the exact size before we start.
What do you want people to do once they’ve seen the design? Call you? Click on it?
Give us examples of your competitors materials or the style you like; it helps to put your design into the right context.
You will need to supply us with any specific imagery, logos or text you want on this brief.
Be realistic. Rush jobs are a fact of life (note, they may incur a rush fee) but if you can give the designer a decent timeframe you will get much better results and they will love you for it.
As designers there is no set formula for designing, style or composition. Not to mention design options are unlimited! We need some direction; we need the size and all of the assets and material to work with. If we don’t have an idea of where your head is at, you may not be happy with the outcome. The more detailed the brief, the better the outcome.