Just because your usual office routine has been upended, doesn’t mean your digital content strategy has to go out the window too. Staying front and centre in your customers’ minds should be a priority for you right now. And there’s no better way to do that than through producing content that they can consume while in isolation.
The good news is there’s plenty of digital content that you can create from your own home with minimal equipment. Not everything needs to be polished and refined. And, in fact, sometimes the more candid and casual you are, the better—depending on the platform and the medium you choose. The following digital content pieces are working-from-home-friendly. They're also simple enough to implement with just a little forethought and planning. We hope they're helpful!
Add some video to your digital content campaign
Camera shy or not, the reality is that video is king when it comes to digital content on social media platforms. Video generates a whopping 1200% more shares than image and text content combined. Sure, polished and carefully cut marketing videos have their place, but they’re definitely not the only (or best) way to connect with your audience. And on social media, the more authentic and casual, the better. So, perhaps get some behind-the-scenes footage and give your customers an insight into your business. Or come up with some quick, bite sized tips you can share with them via live video. The more you practise the more comfortable you will become!
Write some blogs to meet your customers where they are at
Blogs are a great way to keep stoking your SEO fire as well as providing a means to get more of your social followers onto your website. If things are quieter for you at the moment, get busy writing some blogs! You may like to think about how you can make them relevant and timely by considering the current COVID situation we all find ourselves in. Or not. The most important thing to consider with your digital content blogs is to ensure that what you’re writing is genuinely helpful and interesting. Check out our tips for mastering the blog post here.
Try a DIY photoshoot
You don’t have to be a professional photographer to produce social-worthy images—just look at the world of social media influencing. Influencers have been producing digital content on a budget with limited equipment for various brands of all shapes and sizes for years. If you need some inspiration, there’s no better place to look than Instagram. You could find some gold on Pinterest too.
Get your Instagram stories fired up
500 million people use Instagram stories every day making them an incredibly important channel for your brand’s digital content. Further to this, 62% of people report becoming more interested in a product or brand after seeing it in Stories. Stories are a great place for casual and quick video catch ups. They’re also perfect for brief educational campaigns and for customer engagement with the poll and quiz functions. This is another medium where less polished digital content tends to be more effective.
Encourage your fans to create content FOR you
Who says you have to create all the digital content for your brand? Why not encourage your fans and followers to create content for you and then repost it to your account (or your Stories)? This is another great way to increase customer engagement and get your fans sharing your brand with their own audiences.