Your website is your hardest working employee. It's on the clock 24/7, 365 days a year. You can't beat that kind of dedication. And you should be capitalising on it. UX (user experience) is key to this. Happy users become happy shoppers. Check out these UX tips and tricks that will help you increase your website conversion rate.
1. Invest in UX design
We probably don't need to spell this out for you but... you can't get UX to work in your favour if you don't focus on it in the first place. According to a study conducted in 2016, for every $1 invested in UX design, a company can expect a $100 ROI. Putting the user and UX design at the forefront of your approach will increase website conversion rate, customer engagement and customer retention.
2. Review your messaging
Is what you do and who you are clear from your website content? Is your contact info, pricing, shipping and tech support (where applicable) visible and easily accessible? If these elements aren't easy to find, or if your copy isn't clear, it's irritating to users. If they don't find what they're looking for easily, they'll just leave. And this will obviously affect your website conversion rate. 86% of buyers want to have access to your products and services from your homepage. So, make sure you take this into account too.
3. Have CTAs on every page
A CTA (call to action) can be as simple as a "buy now" or "learn more" button at the end of a block of text. You can also entice people to join your mailing list by giving them something for free. Having a CTA on each page (and even in multiple places on each page) increases your website conversion rate because you're making it easy for people to take the next step.
4. Focus your attention above the fold
80% of users' viewing time is spent above the fold. "Above the fold" is the term used to describe the section of the screen that's visible when a user first lands on your page. In other words, most people who visit your website will not scroll down any further than what loads initially. To take this even further, 74% of the viewing time focuses on the first two screenfuls. This makes what you put above the fold, and in the first two screenfuls, super important. So focus your attention here to increase website conversion.
5. Use subheadings
A high percentage of people will scan a webpage looking for key words and sentences. Subheadings will help to highlight key information for those who don't read things word by word. Be sure to include your keywords in your subheadings too, which will have the added bonus of increasing your website's SEO ranking as well.