Sometimes we take for granted how accessible everything is in today’s world. Whatever the question, we have the answer—literally at our fingertips.
So when it comes to people finding out more about your business it makes sense that they would head to the World Wide Web to learn more. In fact, research indicates that 81% of customers will research online before buying something. Yet, there are numerous businesses who, for various reasons, have yet to take the plunge into the online marketing game. Often there are reservations about cost or concern about adding yet another thing to manage. However, it doesn’t have to be complex. Here are some online presence basics that will help your business to thrive well into the future.
1. A website
Without a website, you have nowhere for people to go to find out more about your business. Your website is your online shopfront and a mark of legitimacy. It’s pretty much essential for all businesses to have one these days. Not only will it be where people go to find out your location, service offerings and contact details, it’s also the end of the rainbow in terms of where you direct any online marketing efforts.
2. A variety of simple contact options
One of the main reasons people will jump online is to get in touch with you. It’s best to have a range of easy contact options such as an email address, a telephone number and an online enquiry form. You may also like to have an instant messaging service that allows people to get answers to their questions when you’re not available.
3. A presence on social media platforms
You don’t need to be on all the social media platforms but it is important that you’re on at least a couple. The most beneficial would be Facebook and Instagram, and LinkedIn if you’re in a B2B industry. Jumping into social media is free and, since it’s a key place for prospective customers to go hunting for you, it’s highly effective.
4. Regular updates to your website and/or social media accounts
An online presence is one thing but if someone jumps on your Facebook page and sees you haven’t posted anything since 2012, they’re going to think you’ve gone out of business. You need to update at least semi-regularly. The same goes for your website. The content needs to be current and relevant. Most content on your website is easily edited, even by the most technically challenged. Your website developer can show you how.
Want to know more? Check out our digital marketing strategy for those just starting out.