Dynamite Studios Australia – Upgrade design, the functionality, responsiveness and user experience.

The Overview

Dynamite Studios Australia (DSA) is one of the biggest and best dance schools in Australia.

Dynamite Studios Australia (DSA) is one of the biggest and best dance schools in Australia. Aside from teaching dance, they also have an in-house academy for secondary school and tertiary education, and an agency which assists students in getting into the dance workforce. DSA came to us in 2014, initially for a rebrand. We ended up creating their new branding along with all their collateral and new website.

The difficulty we had with the new website was building and integrating a full student enrolment system that could cater for hundreds of students.  We also had to create a website that could cater for all three areas of the business. Three years later, DSA wanted to refresh their branding and their website. Our brief was keep it clean, simple, dynamic and black. We were also tasked with moving forward on a full 12 month SEO campaign.

Scope of work


User experience

Custom integrated timetables


Content managed system

Easy backend usability

Staff efficiency

Online store

Analytical reports

Organic SEO preparation

Social integration and Instagram feed

Separate custom student enrolment system

Parallax slider revolution (home page)


Moving Forward

Whenever we build websites, our main focus is always on ensuring the user experience is smooth and effortless. However, because dance is such a beautiful medium, we wanted to feature imagery and video where we could. These mediums, particularly video, need to be optimised for the web to prevent them from slowing down the website.

The other obstacle we faced was creating a functional timetable; one that easily filtered classes so the user could find what they need quickly without being overloaded with information.

The Outcome

The website is beautiful and functions flawlessly but what you can’t see from the outside is the amount of work put into place to get the site ready for the next phase — Search Engine Optimisation (SEO).  We pride ourselves on creating websites that can evolve with the times so we lay a strong foundation with the future in mind. Our client’s success is our success and we want to build and grow with them.

View some of our other projects OUR WORK