LifeFlight Australia – Designing for a multifaceted aeromedical organisation.

The Overview

LifeFlight is a world leader in aeromedical care and Australia's most diversified service, with both a fixed and rotary wing fleet.

They fly emergency, lifesaving medical treatment to seriously ill and injured patients around Australia and the world. After initially engaging our services for a one-off sponsorship proposal, LifeFlight soon realised the value that quality professional design could bring to their company. We worked on many projects before they made the decision to trial an in-house designer to take over most of our day-to-day tasks.

However, they have since completely re-engaged our services, realising the advantage of having a whole team at their disposal for both knowledge and workload, recognising that this outweighed the advantage of having someone in-house. This was, of course, a decision we welcomed greatly.

Scope of work

Brand Development

Corporate Style Guide

Stationary Design

Marketing Collateral Design

Event Collateral

Corporate Proposals

Sponsorship Prospectus

Annual Review

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The Role We Play

Under the LifeFlight Australia umbrella are an additional six brands that we work with – RACQ LifeFlight Rescue, LifeFlight Foundation, LifeFlight Air Ambulance, LifeFlight Retrieval Medicine, LifeFlight Training Academy and the Thales LifeFlight Simulation Centre. With this diverse range of brands, comes the challenge of keeping the brand consistent whilst also switching between emotional, learning, informational or sales-driven design approaches. On any given day, we can be working on elegant event collateral for foundation fundraising galas, to corporate proposals for the Simulation Centre, to student handbooks for the Training Academy.

The Outcome

Following LifeFlight’s rebrand in 2016, we have worked successfully with the Marketing and Brand Team to develop and execute a whole new branding approach. Each carefully crafted identity for each arm of the organisation now visually represents the quality of the services that LifeFlight Australia provide.

"Our experience with CSQD has been nothing short of exceptional. Their knowledge of both graphic art and modern design trends provide a valuable perspective to our branding. CSQD go beyond what is expected and provide outstanding results for our business and graciously provide excellent feedback and strategic direction."

- Russell Woodruffe

Executive Manager, Marketing & Brand - LifeFlight Australia

Brand Book

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