Vue Broadbeach – Sophisticated brand creation for a $70 Million boutique 74 apartment building in the heart of Broadbeach, Queensland.

The Overview

This is the fourth and largest development we have branded for Andrews Projects. With countless successes under their belt, Andrews Projects thought it was time to step it up.

To create their tallest and most exclusive development yet—right in the heart of Broadbeach. Behind any successful property development there is always exceptional marketing and branding. This is what drives the sales and financing before construction commences.

Situated in the heart of the Gold Coast’s playground, the development combines natural elements and balanced living. Vue personifies a luxury beachside lifestyle with just four residences per level. This architecturally striking structure will become a timeless landmark in the Broadbeach coastal skyline.

Scope of work

Brand Development

Brand Design

Website Development

Website Design

Stationery Design

Marketing Collateral Design

Floorplan & Floorplate edits

Ground level floorplan render

Display Centre Signage

Signage

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Building the Brand

Before we could conceptualise the branding, the building first needed a name. With our assistance, Andrews Projects shortlisted three names. We then created three different logos for each name. Each individual logo followed a different direction and feel to accompany the name. As the name can really affect the overall brand feeling and direction that we take, this was our first challenge.

When designing the ‘Vue Broadbeach’ logo, the one that was chosen by Andrews Projects, we wanted clean lines to capture the sophisticated coastal lifestyle that would be possible with this development. We selected a contrasting San Serif light-weighted typeface to describe the location allowing ‘Vue’ to pop.

An incomplete ‘V’ exudes elegance and intrigue, while light blue tones compliment the striking contrast between the charcoal and peacock blue secondary colours. As well as designing the logo, we also created a mood board to sell the look and feel we were creating. This is a tool we use to help evoke a customer’s emotional experience of the brand and product.

Vue Colors Fonts

Creating the Legacy

It takes a well-trained eye and experience to master the elegance of minimal design. Creating the marketing material for Vue was the perfect project to test these skills. As emotion plays a large part when purchasing or investing in a premium product like an apartment, the premium architecture, build and fixtures of the project also needed to be reflected in the marketing collateral.

This helped to ignite a feeling in the potential customer that would lead them to learning more about how they could purchase one of the apartments. Drawing inspiration from the stylish architecture, we have created a breath-taking marketing brochure and brand that really tells the story of this unique high-end investment. Our goal was to create a positive emotional response to help sell this project and we couldn’t be happier with the result.

View some of our other projects OUR WORK